consumer behavior

What You Need to Know About Reporting and Business Intelligence

How to Leverage Business Intelligence to Your Organization’s Advantage?

What is Business Intelligence?

Business Intelligence (BI) is a broad term that refers to the collection and utilization of measured data to optimize an organization’s business processes. Decision makers use the data gleaned from analytics tools to learn more about their users and how they can enhance their experience. BI is valuable because it helps you determine what your constituents want and accurately predict their future actions. It also helps you gain a better understanding of what’s going on in your daily processes to catch errors along the way. When you understand why problems occur, you can take the necessary steps to prevent those issues from reoccurring.

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